With every one of these accessible email promoting expansions and additional items for Gmail, you may be enticed to imagine that Gmail is an extraordinary specialist organization for your email showcasing efforts. Buy Gmail Accounts, furthermore, indeed, it has a couple of things making it work.
In any case, there are additionally a lot of downsides. As we’ll presently see.
Stars of Gmail for email showcasing
The greatest benefit of utilizing Gmail is that it’s free. Furthermore, a free device is dependably helpful for private ventures and side tricksters in the beginning phases when they’re not getting a lot of cash.
Here are a few different masters of utilizing Gmail:
Immense Storage: A free Gmail account accompanies 15GB of stockpiling. This implies that you will not need to stress over running out of space.
Mix with other Google applications: You can coordinate your account with other Google applications to help your work process. For instance, Gmail coordinates with Google Meet so you can video gather right from Gmail.
Security of information: Google is intense about security. Your information is gotten with SSL encryption.
Many accessible augmentations and additional items: As we’ve seen, it’s feasible to broaden the usefulness of Gmail with committed email advertising programming, however, this will set you back.
Advantage of Gmail for email showcasing
Setting up a business can be exorbitant. Furthermore, in a bid to lessen business costs, free email programming like Gmail can look engaging. While free sounds great, there are a ton of significant highlights that a committed email showcasing programming offers that Gmail doesn’t.
Here are the highlights that Gmail comes up short on that is vital for email advertising.
1. Gmail needs computerization
Email computerization is the course of consequently sending messages to endorsers in light of how they draw in with your business. With mechanization, you can make email successions that are customized to your crowd’s necessities and furthermore send them out at explicit times. This will permit you to support new leads and drop them further down your deals cycle.
For instance, with EmailOctopus, you can make computerized trickle email missions to instruct supporters on your item or administration. You can likewise set up email successions that consequently welcome new supporters when they join your mailing list.
Screen capture of a robotized welcome email succession set up in EmailOctopus
Illustration of a computerized email grouping in EmailOctopus
Gmail, then again, doesn’t offer email computerization. It is absurd to expect to set up mechanized welcome messages or dribble successions in Gmail.
2. Gmail doesn’t offer email layouts
With regards to making extraordinary messages, the email content and configuration remain inseparable. While the substance conveys the data, it’s your email plan that draws in the peruser and captivates them to continue to peruse after they open the email. What’re more, layouts permit you to make messages that are interesting to the eyes of your supporters.
Gmail doesn’t permit you to make configuration layouts for your messages. The main plan choice in Gmail is rich text. This mode just permits you to change the textual styles, varieties, and style (intense or italics) of your email text. You’ll require extra augmentations, like connection or BEE to make better-looking email crusades in Gmail.
A committed email showcasing programming will permit you to make, import, and save HTML configuration layouts for your messages. In EmailOctopus, you can look over a library of prepared to-utilize email formats. You can likewise utilize the simplified proofreader to make your layouts.
Screen capture of the email proofreader and a free adjustable layout accessible in EmailOctopus
Illustration of an adjustable email layout accessible in EmailOctopus
3. Gmail limits the number of messages you can send
As far as possible for Gmail is 500 messages each 24 hours. This breaking point is fine for individual use. Be that as it may, assuming that you maintain a business, it will be extremely simple to deplete this cutoff as your crowd develops.
What’s more, on the off chance that your crowd is bigger than 500 reaches, it implies you’ll need to convey your mass email crusades north of a couple of days. Which isn’t great.
To build your everyday send cutoff to 2,000 messages, you should pay for Google Workspace. With Google Workspace, you actually get similar elements as the customary Gmail. The main contrast is that you increment your send limit, and get extra distributed storage and a business email address. Be that as it may, you’ll in any case be missing helpful email promoting highlights like computerization, division, formats, and so forth.
With a committed email promoting stage, then again, you’ll have the option to send customized mass messages to a huge number of supporters simultaneously unbounded on the number of messages you can send in one day.
4. Gmail doesn’t offer division
The division is the most common way of partitioning your email endorsers into more modest portions in light of various models. Normally, you portion supporters in light of area, orientation, interests, and so on. It is vital to involve division in your email promotion as it permits advertisers to send customized messages that match their crowd’s advantages, as opposed to sending a similar message to each endorser.
Customizing your email crusades has been demonstrated to build open and snap rates. Studies have shown that messages with customized headlines are 26% bound to be opened. That, however, personalization additionally affects an email mission’s ROI and income. In one investigation RichRelevance discovered that customized messages produce 5.7 times higher income than those without.
However, you can’t profit from crusade personalization with Gmail as Gmail doesn’t offer division.
With an email showcasing stage like EmailOctopus, you can. You can utilize custom fields to fragment supporters in light of area, age, orientation, or inclinations. You can likewise section your supporters in light of the mission movement.
For instance, you can send re-commitment missions to endorsers who have not locked in with your new advertising messages. This will likewise permit you to really deal with your contacts more.
However, no part of this is conceivable with Gmail. This implies you’ll be passing up demonstrated email advertising best practices and their positive outcomes.
5. Gmail makes it challenging to be GDPR agreeable
The GDPR (General Data Protection Regulation) is intended to give individuals in the EU more command over their information. What’s more, one of the prerequisites in article seven of the GDPR archive is that organizations should make it as simple for supporters of pull-out assent all things considered to give it.
Furthermore, to meet this prerequisite, you need to add clear withdrawal connections to your messages.
Tragically, Gmail doesn’t offer withdrawal interfaces so it will be challenging to conform to GDPR involving Gmail for your email advertising efforts. The best way to add withdrawal connections to a Gmail message is by paying for an extra like Mail Merge with Attachments.
EmailOctopus, then again, is totally GDPR consistent. With EmailOctopus withdraw joins are naturally added to your email crusades and withdraws are overseen for you in the one stage.
Screen capture of a greeting page worked in EmailOctopus with a GDPR-consistent checkbox
Illustration of a presentation page worked in EmailOctopus with a GDPR-consistent checkbox
You can likewise decide to empower twofold select-in, making it more straightforward to record that clients have given express assent. Also, you can add GDPR checkboxes to your sign-up structures and points of arrival to assemble the expected assent.
One of the primary reasons you ought to view GDPR in a serious way is that you can be fined whenever found to have penetrated the guidelines. Fines can really depend on €20 million or 4% of yearly worldwide turnover.
6. Gmail addresses don’t offer the best deliverability
Utilizing free email locations, for example, @gmail.com decreases the deliverability of your mass messages. At the point when you are conveying messages with Gmail’s space, you are utilizing their source notoriety. To safeguard its standing, Gmail will frequently check mass messages as spam since they are unsure of the nature of your messages.
There are a lot of spammers utilizing @gmail.com to convey mass messages. So to safeguard its shipper’s standing, Google’s major areas of strength has spam approaches that frequently block mass messages, regardless of whether it is spam.
Actually, Google’s free Gmail account wasn’t made for huge scope email showcasing efforts. So perhaps the most effective way to increment email deliverability is by utilizing an email address with a confirmed space to send messages through an email promoting stage.
Note: It is feasible to utilize a business email address with Gmail yet you’ll have to move up to Google Workspace to do this. Utilizing Gmail with your space will assist with further developing deliverability.
7. Gmail needs list-building apparatuses
Gmail doesn’t offer extra email showcasing instruments like presentation pages and sign-up structures. These apparatuses are extremely valuable in assisting marketers with gathering messaging addresses for building an email list, creating leads, and securing new clients.
Most email promoting programming accompanies a presentation page developer. For example, EmailOctopus has a simplified developer you can use to make straightforward presentation pages with join structures for gathering contact subtleties. You can likewise make spring-up structures to add to your current site.
Screen capture of the spring-up structure manager in EmailOctopus – a valuable device for developing your email list
Illustration of a spring-up structure worked in EmailOctopus
8. Gmail lacks advanced contact management tools
With Gmail, you cannot properly manage your email list. It’s difficult to keep track of new subscribers, delete invalid email addresses, or unsubscribe inactive subscribers.
Email contact management is the process of managing your contact database by cleaning your email list and performing segmentation. Managing your contact list will help you improve engagement rates because you’re sending the right emails to people that want to hear from you. It will also improve your open rates and click rates.
A healthy email list also increases your deliverability rate. It does this by improving sender reputation and reducing bounce rates and spam rates.
But as it’s difficult to manage contacts in Gmail, it means you have less control over your inbox placement and requires more of your time spent manually updating contacts in your list.
Whereas with EmailOctopus, bounces are automatically dealt with for you. So are unsubscribed. And you can collect data on your contacts to use for segmentation and personalized messaging.
